Race, advertising, and Prime-Time television

Howard Journal of Communications

Volumn 14, Issue 2, 2003, Pages 97-112

  Jacobs Henderson, Jennifer ^a   Baldasty, Gerald J ^b  

^a TRINITY UNIVERSITY   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Advertising; Media Economics; Race; Television

Indexed keywords

EID: 33646479862     PISSN: 10646175     EISSN: 10964649     Source Type: Journal    
DOI: 10.1080/10646170304267     Document Type: Article

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