Mining optimal actions for profitable CRM

Proceedings - IEEE International Conference on Data Mining, ICDM

Volumn , Issue , 2002, Pages 767-770

  Ling, Charles X ^a   Chen, Tielin ^a   Yang, Qiang ^b   Cheng, Jie ^c  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c Global Analytics   (Canada)

Author keywords

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Indexed keywords

EID: 33646423978     PISSN: 15504786     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (8)

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2. Jill Dyche. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, 2001.
3. Barton J. Goldenberg. CRM Automation. Prentice Hall, 2002.
4. C. X. Ling and H. Zhang. Toward Bayesian classifiers with accurate probabilities. In Proceedings of The Sixth Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD). Springer, 2002.
5. Tom Mitchell. Machine learning and data mining. Communication of the ACM, 42(11), November 1999.
6. F. Provost, T. Fawcett, and R. Kohavi. The case against accuracy estimation for comparing induction algorithms. In Proceedings of the Fifteenth International Conference on Machine Learning, pages 445-453. Morgan Kaufmann, 1998.
7. J.Ross Quinlan. C4.5 Programs for machine learning. Morgan Kaufmann, 1993.
8. Padhraic Smyth Usama Fayyad, Gregory Piatetsky-Shapiro. From data mining to knowledge discovery in databases. AI Magazine, 17(11),Fall 1996.