Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?

Quantitative Marketing and Economics

Volumn 4, Issue 1, 2006, Pages 31-55

  Giraud Héraud, Éric ^a   Rouached, Lamia ^b   Soler, Louis Georges ^b  

^a ECOLE POLYTECHNIQUE   (France)

^b LORIA   (France)

Author keywords

Food safety; Minimum quality standard; Private labels; Retailer; Vertical relationship

Indexed keywords

EID: 33646030634     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-006-2777-5     Document Type: Article

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