Reversing the affective congruency effect: The role of target word frequency of occurrence

Journal of Experimental Social Psychology

Volumn 42, Issue 3, 2006, Pages 365-372

  Chan, Emily ^a   Ybarra, Oscar ^b   Schwarz, Norbert ^b  

^a University of Colorado College of Nursing   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Accessibility; Affective priming; Automatic evaluation; Reverse priming; Target effects

Indexed keywords

EID: 33645929089     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2005.04.008     Document Type: Article

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