Machine learning for direct marketing response models: Bayesian networks with evolutionary programming

Management Science

Volumn 52, Issue 4, 2006, Pages 597-612

  Cui, Geng ^a   Wong, Man Leung ^a   Lui, Hon Kwong ^a  

^a LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

Bayesian networks; Data mining; Direct marketing; Evolutionary programming; Machine learning

Indexed keywords

BEHAVIORAL RESEARCH; COMPUTER PROGRAMMING; DATA MINING; DATABASE SYSTEMS; LEARNING SYSTEMS; MANAGEMENT; MARKETING; NETWORKS (CIRCUITS); TOOLS;

BAYESIAN NETWORKS; DIRECT MARKETING;

EVOLUTIONARY ALGORITHMS;

EID: 33645817013     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1060.0514     Document Type: Article

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