On measuring imprecision in human response due to respondent and attribute and its utility in questionnaire design

International Journal of Uncertainty, Fuzziness and Knowldege-Based Systems

Volumn 14, Issue 2, 2006, Pages 155-173

  Das, Shubhabrata ^a  

^a INDIAN INSTITUTE OF MANAGEMENT BANGALORE   (India)

Author keywords

Attribute; Binomial test; Fuzziness; Market research; Measure; Probability distribution; Psychometry; Questionnaire; Respondent and scale

Indexed keywords

ALGORITHMS; DATA REDUCTION; FUZZY SETS; LOGIC DESIGN; PROBABILITY; STATISTICAL METHODS;

ATTRIBUTE; BINOMIAL TEST; FUZZINESS; MARKET RESEARCH; MEASURE; PROBABILITY DISTRIBUTION; PSYCHOMETRY; QUESTIONNAIRE; RESPONDENT AND SCALE;

HUMAN ENGINEERING;

EID: 33645768538     PISSN: 02184885     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0218488506003923     Document Type: Article

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