Tourism and retail transactions: Lessons from the Porsche experience

Journal of Vacation Marketing

Volumn 10, Issue 4, 2004, Pages 378-389

  Coles, Tim ^a  

^a UNIVERSITY OF EXETER   (United Kingdom)

Author keywords

automobiles; brands; Germany; lifestyle; Porsche; retailing; shopping; tourism

Indexed keywords

EID: 33645742434     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670401000408     Document Type: Article

References (60)

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36. Dr. Ing. h.c. F. Porsche AG (2002) 'Die Modelle', Selbstverlag, Stuttgart, p. 12.
37. For a summary of Porsche's performance see Porsche (2003) 'A further rise in sales, turnover and profit in the 2002/03 fiscal year. Vigorous growth for Porsche', press release, 9th September, available from www2.uk.porsche.com/english/gbr/news/pressreleases/pag/2003-09-09.htm. The company's most recent annual report is also available online. This includes a helpful Porsche Group highlights summary spreadsheet with performance back to 1991-1992 - see Porsche (2003) 'Group. Porsche creates added value', available from www2.uk.porsche.com/english/gbr/company/annualreport/group/members/default.htm.
38. Porsche (2002) 'Sport utility vehicle launched in Germany, Austria and Switzerland. Arrival of Porsche Cayenne', online press release, 6th December, available from www2.uk.porsche.com/english/gbr/news/pressreleases/pag/021209.htm; Porsche (2000) 'The first secret about the new off-road sports utility vehicle is revealed: The third model range will be named "Porsche Cayenne" ', online press release, 6th August, available from www2.uk.porsche.com/english/gbr/news/pressreleases/pag/000607.htm.
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40. For the company's summary of the Cayenne, see Porsche (2002) 'Equipment and prices for the Porsche's third model series. Cayenne S and Cayenne Turbo celebrate their world premiere in Paris', online press release, 5th August, available from www2.uk.porsche.com/english/gbr/news/pressreleases/pag/020805.htm. See also motoring press reviews such as Neil, D. (2003) 'Porsche Cayenne Turbo. We weigh the Porsche against other SUVs and give ourselves a hernia', Car and Driver Magazine, August, available from www.caranddriver.com/article.asp?section_id=3&article_id=6847.
41. Porsche, ref. 17 above, 'Group. Porsche creates added value'.
42. The 200ha site has already been enlarged by the purchase of a further 73ha plot. See Porsche (2003) '73 hektare expansion of estate. Porsche acquires more land in Leipzig', online press release, 25th September, available from www2.uk.porsche.com/english/gbr/news/pressreleases/pag/2003-09-25.htm.
43. See Porsche Leipzig's website at www2.uk.porsche.com/english/gbr/company/leipzig/default.htm for a visual representation of the site.
44. Porsche Leipzig GmbH, ref. 13 above.
45. Porsche (2002) 'Cayenne. Der 3. Porsche', Porsche, Stuttgart, pp. 156-158. See also Porsche Leipzig GmbH, ref. 13 above.
46. Porsche (2002), p. 157.
47. These data are confirmed in Daninger, F. (2004) personal communication, 1st June.
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52. Culture and History. 2004:.
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55. Coles, ref. 29 above.
56. See the website of Volkswagen's so-called 'Transparent Factory' at www.glaesernemanufaktur.de/.
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60. Shields, ref. 7 above.