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Volumn 295, Issue 14, 2006, Pages 1698-1699

The hidden and potent effects of television advertising

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; BEVERAGE; CALORIC INTAKE; CHILD; CONFIDENCE INTERVAL; DIETARY INTAKE; EVALUATION; FAST FOOD; FOLLOW UP; FOOD INTAKE; HUMAN; NOTE; OBSERVATIONAL STUDY; POTATO; PRIORITY JOURNAL; REGRESSION ANALYSIS; SCHOOL; SPRING; STATISTICAL SIGNIFICANCE; STUDENT; TELEVISION; UNITED STATES;

EID: 33645742045     PISSN: 00987484     EISSN: 15383598     Source Type: Journal    
DOI: 10.1001/jama.295.14.1698     Document Type: Note
Times cited : (7)

References (16)
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    • Bob and Barney, with a few words from sponsors
    • March 30, sect E
    • Salamon J. Bob and Barney, with a few words from sponsors. The New York Times. March 30, 2005;sect E:1.
    • (2005) The New York Times , pp. 1
    • Salamon, J.1
  • 3
    • 7444240856 scopus 로고    scopus 로고
    • Television, video, and computer game usage in children under 11 years of age
    • Christakis DA, Ebel BE, Rivara FP, Zimmerman FJ. Television, video, and computer game usage in children under 11 years of age. J Pediatr. 2004;145:652-656.
    • (2004) J Pediatr , vol.145 , pp. 652-656
    • Christakis, D.A.1    Ebel, B.E.2    Rivara, F.P.3    Zimmerman, F.J.4
  • 5
    • 33645556956 scopus 로고    scopus 로고
    • New York, NY: American Association of Advertising Agencies and the Association of National Advertisers
    • 2001 Television Commercial Monitoring Report. New York, NY: American Association of Advertising Agencies and the Association of National Advertisers; 2002.
    • (2002) 2001 Television Commercial Monitoring Report
  • 6
    • 33645746222 scopus 로고    scopus 로고
    • Advertising and children
    • Singer DG, Singer JL, eds. Thousand Oaks, Calif: Sage Publications
    • Kunkel D. Advertising and children. In: Singer DG, Singer JL, eds. Handbook of Children and the Media. Thousand Oaks, Calif: Sage Publications; 2001:765.
    • (2001) Handbook of Children and the Media , pp. 765
    • Kunkel, D.1
  • 7
    • 0001663393 scopus 로고
    • TV ads on Saturday morning children's programming: What's new?
    • Cotugna N. TV ads on Saturday morning children's programming: what's new? J Nutr Educ. 1988;20:125-127.
    • (1988) J Nutr Educ , vol.20 , pp. 125-127
    • Cotugna, N.1
  • 10
    • 0000135183 scopus 로고
    • A quasi-experiment assessing the effectiveness of TV advertising directed to children
    • Goldberg ME. A quasi-experiment assessing the effectiveness of TV advertising directed to children. J Mark Res. 1990;27:445-454.
    • (1990) J Mark Res , vol.27 , pp. 445-454
    • Goldberg, M.E.1
  • 11
    • 1242339678 scopus 로고    scopus 로고
    • Television viewing is associated with an increase in meal frequency in humans
    • Stroebele N, de Castro JM. Television viewing is associated with an increase in meal frequency in humans. Appetite. 2004;42:111-113.
    • (2004) Appetite , vol.42 , pp. 111-113
    • Stroebele, N.1    De Castro, J.M.2
  • 12
    • 0011860257 scopus 로고    scopus 로고
    • Children, adolescents, drugs, and the media
    • Singer DG, Singer JL, eds. Thousand Oaks, Calif: Sage Publications
    • Strasburger VC. Children, adolescents, drugs, and the media. In: Singer DG, Singer JL, eds. Handbook of Children and the Media. Thousand Oaks, Calif: Sage Publications; 2001:415-446.
    • (2001) Handbook of Children and the Media , pp. 415-446
    • Strasburger, V.C.1
  • 16
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    • Exploring the impact of media on children: The challenges that remain
    • Jordan AB. Exploring the impact of media on children: the challenges that remain. Arch Pediatr Adolesc Med. 2006;160:446-448.
    • (2006) Arch Pediatr Adolesc Med , vol.160 , pp. 446-448
    • Jordan, A.B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.