CEO Reputation: A Key Factor in Shareholder Value

Corporate Reputation Review

Volumn 3, Issue 4, 2000, Pages 366-370

  Gaines Ross, L ^a  

^a Burson Marsteller Brussels   (Belgium)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33645731701     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540127     Document Type: Article

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