Is that a finger in my Chili?: Using affective advertising for postcrisis brand repair

Cornell Hotel and Restaurant Administration Quarterly

Volumn 47, Issue 2, 2006, Pages 106-120

  Braun LaTour, Kathryn A ^a   LaTour, Michael S ^a   Loftus, Elizabeth F ^b  

^a UNIVERSITY OF NEVADA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Advertising for affect; Crisis management; Reconstructive memory; Wendy's

Indexed keywords

EID: 33645694105     PISSN: 00108804     EISSN: 15523853     Source Type: Journal    
DOI: 10.1177/0010880405283623     Document Type: Article

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