Corporate Images of the United Kingdom National Health Service: Implications for the Recruitment and Retention of Nursing and Allied Health Profession Staff

Corporate Reputation Review

Volumn 6, Issue 3, 2003, Pages 223-238

  Arnold, John ^a   Coombs, Crispin ^a   Wilkinson, Adrian ^a   Loan Clarke, John ^a   Park, Jennifer ^b   Preston, Diane ^c  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^c OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33645658024     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540202     Document Type: Article

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