Comparing market-segment-profitability analysis with department-profitability analysis as hotel marketing-decision tools

Cornell Hotel and Restaurant Administration Quarterly

Volumn 47, Issue 2, 2006, Pages 155-173

  Islam, Karadag ^a   Kim, Woo Gon ^b  

^a ROBERT MORRIS UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Accounting information; Activity based costing; Allocation of costs; Customer profitability analysis; Indirect costs; Market segment profitability analysis; Marketing decisions

Indexed keywords

EID: 33645652331     PISSN: 00108804     EISSN: 15523853     Source Type: Journal    
DOI: 10.1177/0010880405281683     Document Type: Article

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