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Volumn 106, Issue 3, 2006, Pages 285-306

Comparative innovative business strategies of major players in cosmetic industry

Author keywords

Corporate strategy; Cosmetics; Product innovation; SWOT analysis

Indexed keywords

DRUG PRODUCTS; INTERNATIONAL TRADE; MARKETING; PRODUCT DEVELOPMENT;

EID: 33645028602     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570610653461     Document Type: Article
Times cited : (47)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.