Market orientation, marketing innovation as performance drivers: Extending the paradigm

Journal of Global Marketing

Volumn 19, Issue 1, 2005, Pages 27-47

  Shergill, Gurvinder S ^a   Nargundkar, Rajendra ^b  

^a MASSEY UNIVERSITY   (New Zealand)

^b SCT Institute of Technology   (India)

Author keywords

CRM; Emerging markets; India; Information technology; Market orientation; Marketing innovation; Performance drivers

Indexed keywords

EID: 33644992741     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v19n01_03     Document Type: Review

References (30)

1. Amato, L. and Wilder, R.P. (1990). Firm and Industry Effects in Industrial Economics, Southern Economic Journal, Vol. 50 (1), pp. 93-105.
2. Appiah-Adu, K. (1997). Market orientation and performance: Do the findings established in large firms hold in the small business sector? Journal of Euromarketing, Vol. 6 (30), pp. 1-26.
3. Baumol, W.J. (1967). Business Behaviour, Value and Growth. Cambridge: Cambridge University Press.
4. Dawes, J. (1999). The relationship between subjective and objective company performance measures in market orientation research: Further empirical evidence. Marketing Bulletin. Vol. 10, pp. 65-75.
5. Damanpour, F. (1991). Organizational Innovation: A Meta-Analysis of Effects of Determinants and Moderators. Academy of Management Journal, Vol. 34 (3), pp. 555-590.
6. Fox, J. (1984). Linear Statistical Models and Related Methods. John Wiley and Sons.
7. Gauzente, C. (1999). Comparing Market Orientation Scales: A Content Analysis. Marketing Bulletin, Vol. 10, pp. 76-82.
8. Grant, R.M., Jammine, A.P. and Thomas, H. (1988). Diversity, diversification, and profitability among British manufacturing companies, 1972-84. Academy of Management Journal, Vol. 31(4), pp. 771-801.
9. Gujrati, D. N. (1995). Basic Econometrics, 3rd ed., McGraw Hill, International Edition.
10. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998). Multivariate Data Analysis, 5th Edition, New Jersey: Prentice Hall.
11. Hamilton, R.T. and Shergill, G.S. (1993). The Logic of New Zealand Business. Auckland: Oxford University Press.
12. Han, J.K., Kim, N. and Srivastava, R.K. (1998). Market Orientation and Organizational Performance: Is Innovation a Missing Link? Journal of Marketing, Vol. 62 (4), pp. 30-44.
13. Hardy, M.A. (1993). Regression with Dummy Variables. In Michael S. Lews-Beck (Ed.), International Handbook of Quantitative Applications in the Social Sciences, Vol. 2, Regression Analysis. Place published: Sage Publications.
14. Harris, L. (1999). Barriers to Developing Marketing Orientation. Journal of Applied Management Studies, Vol. 8 (1), pp. 85-101.
15. Hart, S. and Diamantopoulos, A. (1993) Market Research Activity and Company Performance. European Journal of Marketing, Vol. 27 (5), pp. 54-73.
16. Jaworski, B.J. and Kohli, A.K. (1993). Market Orientation: Antecedents and Consequences. Journal of Marketing, Vol. 57 (3), pp. 53-70.
17. Jaworski, B.J., Kohli, A.J. and Sahay, A. (2000). Market-driven versus driving markets. Journal of the Academy of Marketing Science, Vol. 28 (1), pp. 45-54.
18. Kim, W.C. and Mauborgne, R. (1997). Value Innovation: The Strategic Logic of High Growth, Harvard Business Review, Vol. 75 (1), pp. 102-112.
19. Kohli, A.K., Jaworski, B.J. and Kumar, A. (1993). MARKOR: A Measure of Market Orientation. Journal of Marketing Research, Vol. 30 (4), pp. 467-477.
20. Kumar, K., Subramanian, R. and Yauger, C. (1997). Performance-oriented: Towards a successful strategy. Marketing Health Services, Vol. 17 (2), pp. 10-20.
21. Matear, S., Osborne, P., Garrett, T. and Gray, B.J. (2002). How Does Market Orientation Contribute to Service Firm Performance? European Journal of Marketing, Vol. 36(9/10), pp. 1058-1075.
22. Narver, J.C. and Slater, S.F. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing, Vol. 54 (4), pp. 20-35.
23. Ngai, J.C.H. and Ellis, P. (1998). Market orientation and business performance: Some evidence from Hong Kong. International Marketing Review, Vol. 15 (2), pp. 119-139.
24. Pant, L.W. (1991). An investigation of industry and firm structural characteristics in corporate turnarounds. Journal of Management Studies, Vol. 28 (6), pp. 623-643.
25. Pelham, A.M. (2000). Market Orientation and Other Potential Influences on Small and Medium Sized Manufacturing Firms. Journal of Small Business Management, Vol. 48(1), pp. 48-67.
26. Pelham and Wilson. (1996). A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance. Journal of the Academy of Market Science, Vol. 24 (1), pp. 27-33.
27. Penrose, E.T. (1959). The Theory of the Growth of Firm. London: Basil Black.
28. Slater, S.F. and Narver, J.C. (1994). Does Competitive Environment Moderate the Market Orientation-Performance Relationship? Journal of Marketing, Vol. 58 (1), pp. 46-55.
29. Yin, X. and Zajac, E.J. (2004). The strategy/governance structure fit relationship: Theory and evidence in franchising arrangements. Strategic Management Journal, Vol. 25 (4), pp. 365-383.
30. Wrenn, B. (1997). The Market Orientation Construct: Measurement and Scaling Issues. Journal of Marketing Theory and Practice, Vol. 5(3), pp. 31-54.