Understanding Taiwanese students' decision-making factors regarding Australian international higher education

International Journal of Educational Management

Volumn 20, Issue 2, 2006, Pages 91-100

  Chen, Ching Huei ^a   Zimitat, Craig ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Australia; Decision making; Higher education; Overseas students; Taiwan

Indexed keywords

EID: 33644901793     PISSN: 0951354X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513540610646082     Document Type: Article

References (26)

1. Ajzen, I. (1991), “The theory of planned behaviour”, Organizational Behaviour and Human Decision Process, Vol. 50, December, pp. 179-211.
2. Ajzen, I. and Fishbein, M. (1975), Understanding Attitudes and Predicting Social Behavior, Prentice-Hall, Englewood Cliffs, NJ.
3. Assael, H. (1987), Consumer Behaviour and Marketing Action, 6th ed., South-Western College Pub, Cincinnati, OH.
4. Baker, M., Creedy, J. and Johnson, D. (1996), Financing and Effects of Internationalisation of Higher Education: An Australian Study, Australian Government Printing Service, Canberra.
5. Bean, J.P. and Eaton, S.B. (2000), “A psychological model of college student retention”, in Braxton, J.M. (Ed.), Reworking the Student Departure Puzzle, Vanderbilt University Press, Nashville, TN.
6. Bohm, C., Daris, F., Meares, H. and Pearce, T. (2002), Global Student Mobility 2025: Forecasts of the Global Demand for International Higher Education, IDP, Canberra.
7. Conner, M. and Heywood-Everett, S. (1998), “Addressing mental health problems with the theory of planned behaviour”, Psychology of Health and Medication, Vol. 24, pp. 87-95.
8. Davis, L.E., Ajzen, I., Saunders, J. and Williams, T. (2001), “The decision of African American students to complete high school: an application of the theory of planned behavior”, Journal of Educational Psychology, Vol. 94, pp. 810-9.
9. Engel, J., Blackwell, R. and Miniard, P. (1990), Consumer Behaviour, 6th ed., Harcourt, Brace Jovanovich Publishers, Sydney.
10. Gatfield, T. (1997), International Marketing of Australian Higher Education to Asia: A Comparative Study of Australian and Asian Student Perceptions of Quality and its Implications for the Praxis of Educators, Policy Makers and Marketing Practitioners, Griffith University Press, Brisbane.
11. Hair, J., Anderson, R., Tatham, R. and Black, W. (1998), Multivariate Data Analysis, 5th ed., Prentice-Hall International, Upper Saddle River, NJ.
12. Hall, D.L. and Ames, R.T. (1987), Thinking through Confucius, New York State University, New York, NY.
13. Hawkins, D., Neal, C. and Quester, R. (1994), Consumer Behaviour: Implications for Marketing Strategy, The McGraw-Hill Companies, Sydney.
14. Kemp, S., Madden, G. and Simpson, M. (1998), “Emerging Australian education markets: a discrete choice model of Taiwanese and Indonesian student intended study destination”, Education Economics, Vol. 6, pp. 159-69.
15. Kindra, G., Laroche, M. and Muller, T. (1994), The Canadian Perspective Consumer Behaviour, International Thomson Publishing, Ontario.
16. Mazzarol, T., Choo, S. and Nair, V. (2000), Australia and the Indian Postgraduate Science and Technology Market, Australian Education International, Canberra.
17. Mazzarol, T., Soutar, G., Smart, D. and Choo, S. (2001), Perception, Information and Choice: Understanding how Chinese Students Select a Country for Overseas Study, Australian Education International, Canberra.
18. Ministry of Education (2001), The distribution of Taiwanese international students around the world, available at www.edu.tw/bicer/c9/c9110222-2 (accessed 10 December 2001).
19. Norman, P., Conner, M. and Bell, R. (1999), “The theory of planned behaviour and smoking cessation”, Health Psychology, Vol. 18, pp. 89-94.
20. Quine, L. and Rubin, R. (1997), “Attitude, subjective norm and perceived behaviour control as predictors of women's intentions to take hormone replacement therapy”, British Journal Health Psychology, Vol. 2, pp. 199-216.
21. Tabachnick, B.G. and Fidell, L.S. (2001), Using Multivariate Statistics, 4th ed., Allyn & Bacon, London.
22. Vincent, P., Peplau, L. and Hill, C. (1998), “A longitudinal application of the theory of reasoned action of women's career behaviour”, Journal of Applied Social Psychology, Vol. 28, pp. 761-78.
23. Weng, F.Y. (2000), “Education reform and policy in Taiwan”, in Mok, K.H. and Ku, Y.W. (Eds), Taiwan and Mainland China, Hong Kong Humanities Press, Hong Kong.
24. United Nations Educational, Scientific and Cultural Organisation (UNESCO) (1999), Statistical Yearbook, UNESCO, Paris.
25. Wells, C. (2000), An Integrative Model of Psychological and Economic Factors to Better Predict Consumer Saving Behaviour: Theoretical Foundations and an Empirical Investigation, UMI, Ann Arbor, MI.
26. Ya, G.L. (1999), Taipei, “The influence of attitude, subjective norms and perceived behavioural control on the purchase intention: a cross-cultural investigation on the USA, Argentina and Taiwan”, Chenchi University.