The impact of e-mail in acquiring and retaining whole-blood donors: A comparative analysis of the Puget Sound Blood Center donor e-mail communication program

Transfusion

Volumn 45, Issue 12, 2005, Pages 1957-1964

  Geyer, Maria Elena ^a  

^a PUGET SOUND BLOOD CENTER   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; BLOOD BANK; BLOOD DONOR; COOPERATION; DATA BASE; E-MAIL; HUMAN; PATIENT REFERRAL; ADOLESCENT; ADULT; FEMALE; FINANCIAL MANAGEMENT; INTERPERSONAL COMMUNICATION; MALE; METHODOLOGY; MIDDLE AGED; ORGANIZATION AND MANAGEMENT; PREVENTIVE HEALTH SERVICE; PSYCHOLOGICAL ASPECT; RACE; REGISTER; UNITED STATES;

ADOLESCENT; ADULT; BLOOD BANKS; BLOOD DONORS; COMMUNICATION; CONTINENTAL POPULATION GROUPS; ELECTRONIC MAIL; FEMALE; HUMANS; MALE; MARKETING OF HEALTH SERVICES; MIDDLE AGED; MOBILE HEALTH UNITS; REGISTRIES; WASHINGTON;

EID: 33644796407     PISSN: 00411132     EISSN: 15372995     Source Type: Journal    
DOI: 10.1111/j.1537-2995.2005.00642.x     Document Type: Article

References (3)

1. eMarketer [homepage on the Internet]. New York: eMarketer; 2002 Aug 10 [cited 2004 Jan]. e-mail Marketing: Strategies, Stats, Techniques & Tools [about 2 pages]. Available from: http://www.emarketer.com/ Report.aspx? email_mktg
2. DoubleClick Q1 2003 Email trend report [monograph on the Internet]. New York: DoubleClick Inc.; 2003 May. Available from: http://www.doubleclick.com/us/ knowledge_central/ documents/TREND_REPORTS/ dc_q103emailtrends_0305.pdf
3. DoubleClick Q4 2004 Email trend report [monograph on the Internet]. New York: DoubleClick Inc.; 2005 Mar. Available from: http://www.doubleclick.com/us/ knowledge_central/ documents/RESEARCH/dc_q404emailtrends_0503.pdf