Developing English and Spanish Television Public Service Announcements to Promote Colorectal Cancer Screening

Health Promotion Practice

Volumn 6, Issue 4, 2005, Pages 385-393

  Cooper, Crystale Purvis ^a   Gelb, Cynthia A ^b   Jameson, Heather ^c   Macario, Everly ^d   Jorgensen, Cynthia M ^b   Seeff, Laura ^b  

^a Soltera Center for Health Communication Research   (United States)

^b CENTERS FOR DISEASE CONTROL AND PREVENTION   (United States)

^c Ogilvy Public Relations Worldwide   (United States)

^d independent public health consultant based   (United States)

Author keywords

colorectal cancer; health campaigns; Hispanic Americans; mass media; social marketing

Indexed keywords

ADVERTIZING; ARTICLE; COLORECTAL TUMOR; FEMALE; HEALTH EDUCATION; HEALTH PROMOTION; HUMAN; INTERPERSONAL COMMUNICATION; LANGUAGE; MALE; MASS SCREENING; METHODOLOGY; MIDDLE AGED; PRACTICE GUIDELINE; PUBLIC HEALTH SERVICE; TELEVISION; UNITED STATES;

ADVERTISING; COLORECTAL NEOPLASMS; COMMUNICATION; FEMALE; GUIDELINES; HEALTH EDUCATION; HEALTH PROMOTION; HUMANS; LANGUAGE; MALE; MASS SCREENING; MIDDLE AGED; PUBLIC HEALTH PRACTICE; TELEVISION; UNITED STATES;

EID: 33644680319     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839905278759     Document Type: Article

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