How technology-driven business strategy can spur innovation and growth

Strategy and Leadership

Volumn 34, Issue 2, 2006, Pages 28-34

  Berman, Saul J ^a   Hagan, Jeff ^a  

^a IBM   (United States)

Author keywords

Corporate strategy; Innovation; Product technology; Technology led strategy

Indexed keywords

EID: 33644598010     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570610700848     Document Type: Article

References (8)

1. Powell, A., "Smart machines save energy: Vending machine innovations slake thirst for savings", Harvard University Gazette, October 17, 2002.
2. Wrolstad, J., "IBM sends smart laundry machines to college", Wireless NewsFactor, September 4, 2002
3. Christensen, C.M., The Innovator's Dilemma, Harvard Business School Press, Boston, MA, 1997. See this work for additional analysis on changing the business competition in an industry
4. IBM Corporation, "Boston Coach drives to new heights of efficiency with a real time dispatch system", August 2004, available at: www-1.ibm.com/industries/wireless/doc/content/casestudy/1151769104.html
5. IBM Corporation, "Norwich Union's pay as you drive insurance initiative", 2004, available at: www-1.ibm.com/industries/wireless/ doc/content/casestudy/1153089104.html
6. Marshak, D.S., "Charles Schwab responds to market conditions and customer needs", Patricia Seybold Group, December 2003, available at: www-306.ibm.com/software/ebusiness/jstart/news/schwab.pdf
7. Siemens Medical, "Workflow improvements at every point of care", 2004, available at: www.medical.siemens.com/webapp/wcs/ stores/servlet/PSGenericDisply?storeId=10001&langId=-1&catalogId= -1&pageId=10793
8. Iansiti, M., Technology Integration, Harvard Business School Press, Boston, MA, 1998. See this work for extensive analysis on the related topic of the impact of experimentation and market feedback in product development initiatives