The Netherlands: Top of Mind Awareness of Corporate Brands Among the Dutch Public

Corporate Reputation Review

Volumn 4, Issue 4, 2002, Pages 362-373

  van Riel, C B M ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33644546940     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540157     Document Type: Article

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