The demise of Native American mascots: It's time to do the right thing

Journal of Consumer Marketing

Volumn 23, Issue 1, 2006, Pages 4-5

  Wolburg, Joyce M ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

Logos; Native Americans; Sports

Indexed keywords

EID: 33644535817     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610641109     Document Type: Article

References (11)

1. Adyanthaya, A. (2005), “Sports, mascots, and Native Americans”, Boston Globe, June 5, p. D11.
2. Deloria, V. Jr (2003), God Is Red, Fulcrum Publishing, Golden, CO.
3. Francis, L. (2003), “We, the people: young American Indians reclaiming their identity”, in Ed. Moore, M.J. (Ed.), Genocide of the Mind: New Native American Writing, Thunder's Mouth Press/Nation Books, New York, NY, pp. 77-83.
4. Harvard Law Review (1999), “A public accommodations challenge to the use of Indian team names and mascots in professional sports”, Harvard Law Review, Vol. 112 No. 4, pp. 904-21.
5. Indian Country Today (2001), “American Indian mascots: a respectful gesture or negative stereotype?”, Indian Country Today, August 8, p. A5.
6. Price, S.L. and Woo, A. (2002), “The Indian wars”, Sports Illustrated, Vol. 96 No. 10, pp. 66-72.
7. Siegel, S.M. (2003), “Winning team names, on and off the field”, Brandweek, Vol. 44 No. 37, p. 29.
8. Wahlberg, D. (2004), “Ending the debate: crisis communication analysis of one university's American Indian athletic identity”, Public Relations Review, Vol. 30 No. 2, pp. 197-203.
9. Wisconsin Indian Education Association (1997), “Common themes and questions about the use of ‘Indian’ logos”, available at: http://pages.prodigy.net/munson (accessed July 4, 2005).
10. Young Man, A. (2003), “Indians as mascots: perpetuating the stereotype”, in Ed. Moore, M.J. (Ed.), Genocide of the Mind: New Native American Writing, Thunder's Mouth Press/Nation Books, New York, NY, pp. 199-210.
11. Young Man, A. (2005), personal correspondence via e-mail, 5 October.