SWOT analysis for Air China performance and its experience with quality

Benchmarking

Volumn 13, Issue 1-2, 2006, Pages 160-173

  Ahmed, A M ^a   Zairi, M ^b   Almarri, K S ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

^b e TQM College   (United Arab Emirates)

Author keywords

Airlines; Business performance; China; Customer satisfaction; SWOT analysis; Total quality management

Indexed keywords

EID: 33644506180     PISSN: 14635771     EISSN: None     Source Type: Journal    
DOI: 10.1108/14635770610644655     Document Type: Article

References (2)

1. Puffer, S. and McCarthy, M. (1996), "A framework for leadership in TQM context", Journal of Quality Management.
2. Weihrich, H. (1982), "The TOWS matrix: a tool for situational analysis", Journal of Long Range Planning, Vol. 15 No. 2.