Retail performance measures for seasonal fashion

Journal of Fashion Marketing and Management

Volumn 6, Issue 4, 2002, Pages 340-351

  Mattila, Heikki ^a   King, Russell ^b   Ojala, Nina ^a  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Fashion; Performance measurement; Retailing; Sourcing; Supply chain management

Indexed keywords

FASHION; MARKET; PERFORMANCE ASSESSMENT; RETAILING; SOURCING;

EID: 3343007972     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020210448637     Document Type: Article

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