Yellow pages advertising strategy for attorneys

Journal of Professional Services Marketing

Volumn 18, Issue 2, 1998, Pages 21-37

  Abernethy, Avery M ^a   Butler, Daniel D ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Advertising effectiveness; Attorney advertising; Yellow pages

Indexed keywords

EID: 32444439176     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v18n02_02     Document Type: Article

References (23)

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