Service marketing aspects associated with the allure of e-gambling

Services Marketing Quarterly

Volumn 26, Issue 3, 2005, Pages 83-103

  Smith, Alan D ^a   Rupp, William T ^b  

^a ROBERT MORRIS UNIVERSITY   (United States)

^b UNIVERSITY OF MONTEVALLO   (United States)

Author keywords

Customer service; E commerce; E gambling; Interactive entertainment industry; Internet gambling; Online gambling; Service marketing

Indexed keywords

EID: 32444434921     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v26n03_06     Document Type: Review

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