Small retailers' road to success: The customer value concept

Services Marketing Quarterly

Volumn 26, Issue 2, 2004, Pages 69-81

  Clow, Kenneth E ^a   Cole, Henry S ^a  

^a UNIVERSITY OF LOUISIANA   (United States)

Author keywords

Branding, brand value; CRM (customer relationship management); Customer value; Promotions; Retailing; Small business

Indexed keywords

EID: 32444431519     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v26n02_05     Document Type: Review

References (9)

1. "A Crash Course in Customer Relationship Management," Harvard Management Update, (5, No. 3, March 2000), pp. 3-4.
2. Boone, Louis E. and David L. Kurtz (2002), Contemporary Marketing, (Cincinnati. Ohio: Southwestern Thomson Learning).
3. Clow, Kenneth E. and Donald Baack (2004), Integrated Advertising, Promotion, and Marketing Communications, (Upper Saddle River, NJ: Prentice-Hall).
4. Helliker, Kevin (1994), "Retailing: Discount Chains Are Squeezed by Competition," The Wall Street Journal, (April 13), p. B1.
5. Hotch, Ripley (1992), "New Directions in Retailing," Nation's Business, (80, No. 10), pp. 48-51.
6. McCaig, Mary (2000), "A Small Retailer Uses CRM to Make a Big Splash," Apparel Industry Magazine, (61, No. 10), pp. 30-36.
7. "New Worth: Capturing the Customer," Chief Executive, (Jan/Feb, 2003). pp. 22-24.
8. Reinartz, Werner J. and V. Kumar (2003), "The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration," Journal of Marketing, (Jan), pp. 77-99.
9. Smith, Paul (2000), "Only Some Customers Are King," New Zealand Management, (Vol. 47, 3), pp. 24-26.