Technology adoption: Amplifying versus simplifying innovations

Marketing Letters

Volumn 7, Issue 4, 1996, Pages 355-369

  Hardie, Bruce G S ^a   Robertson, Thomas S ^a   Ross Jr , William T ^b  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Expertise; Innovation; Technology

Indexed keywords

EID: 3242874846     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00435542     Document Type: Article

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