Dimensionality of advertising attitudes: Cross-national insights

Journal of Marketing Communications

Volumn 3, Issue 3, 1997, Pages 175-185

  Yavas, Ugur ^a  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Advertising Attitudes; International Advertising

Indexed keywords

EID: 3242848507     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272697345952     Document Type: Article

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