The challenge of bilingualism: ParticipACTION campaigns succeeded in two languages

Canadian Journal of Public Health

Volumn 95, Issue SUPPL. 2, 2004, Pages

  Lagarde, François ^a  

^a UNIVERSITÉ DE MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ATTITUDE; CANADA; FINANCIAL MANAGEMENT; FITNESS; HEALTH CARE ORGANIZATION; HEALTH PROMOTION; LEADERSHIP; LINGUISTICS; PERSONNEL MANAGEMENT; SKILL;

CANADA; CULTURAL DIVERSITY; EXERCISE; HEALTH EDUCATION; HEALTH PROMOTION; HUMANS; MULTILINGUALISM; PERSUASIVE COMMUNICATION; PHYSICAL FITNESS; SOCIAL MARKETING;

EID: 3242810630     PISSN: 00084263     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

1. Asselin RB. Section 41 of the Official Languages Act: Scope, Evolution and Implementation Framework. Parliamentary Research Branch (PRB) of the Library of Parliament, 17 September 2001. Available at: http://www.parl.gc.ca/information/library/PRBpubs/prb019-e.htm.
2. Langlois S, Baillargeon JP, Caldwell G, Fréchet G, Gauthier M, Simard JP. La société québécoise en tendances 1960-1990. Institut québécois de recherche sur la culture, 1990.
3. Tandemar Research Inc. ParticipACTION Advertising Strategy Research, 1994.
4. Bertagnoli L. Culture club. Marketing News (American Marketing Association) January 29, 2001.
5. Barrette C, Gaudet É, Lemay D. Guide de communication interculturelle, 2e édition, Saint-Laurent: Éditions du renouveau pédagogique, 1996.