Understanding the negativity effect: The role of processing focus

Marketing Letters

Volumn 7, Issue 1, 1996, Pages 53-62

  Price, Lydia J ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Information integration; Information processing; Negative information

Indexed keywords

EID: 3242809873     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00557311     Document Type: Article

References (7)

1. Fiske, Susan T. (1980). "Attention and Weight in Person Perception: The Impact of Negative and Extreme Behavior." Journal of Personality and Social Psychology 38(6), 889-906.
2. Kanouse, David E. (1984). "Explaining Negativity Biases in Evaluation and Choice Behavior: Theory and Research." In Thomas C. Kinnear (ed.), Advances in Consumer Research (vol. 1) (pp. 703-708). Ann Arbor, MI: Association for Consumer Research.
3. Pechmann, Cornelia, and David W. Stewart. (1989). "The Multidimensionality of Persuasive Communications: Theoretical and Empirical Foundations." In Patricia Cafferata and Alice M. Tybout (eds.), Cognitive and Affective Responses to Advertising (pp. 31-65). Lexington, MA: Lexington Books.
4. Peeters, Guido, and Janusz Czapinski. (1990). "Positive-Negative Asymmetry in Evaluations: The Distinction Between Affective and Informational Negativity Effects." European Review of Social Psychology, 1, 33-60.
5. SAS Institute. (1990). "The REG Procedure." In SAS/STAT User's Guide (vol. 2) (pp. 1351-1456). Cary, NC: SAS Institute.
6. Taylor, Shelley E. (1991). "Asymmetrical Effects of Positive and Negative Events: The Mobilization-Minimization Hypothesis." Psychological Bulletin 110(1), 67-85.
7. Taylor, Shelley E., and J.D. Brown. (1988). "Illusion and Well-Being." Psychological Bulletin 103, 193-210.