Promotional expenditures in congressional elections: Turnout, political action committees and asymmetry effects

Journal of Advertising

Volumn 17, Issue 3, 1988, Pages 36-44

  Soley, Lawrence C ^a   Craig, Robert L ^a   Cherif, Samir ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3242779613     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1988.10673122     Document Type: Article

References (16)

1. Berke, Richard (1988), “Problems of the PAC System: Study Measures Frustration,” New York Times, February 14, 21.
2. Buckley v. Valeo (1976), 424 U.S. Reports 1.
3. Chapman, Randall G. and Kristian S. Palda (1984), “Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model,” Marketing Science 3 (3), 207-226.
4. Congressional Digest (1987), “Limiting Political Action Committees,” February, 33-64.
5. Congressional Record (1988) “S.2.,” February 23, S1099-S1101.
6. Grush, Joseph E., Kevin L. McKeough and Robert F. Ahlering (1978), “Extrapolating Laboratory Research to Actual Political Elections,” Journal of Personality and Social Psychology 36 (3), 257-270.
7. Klapper, Joseph T. (1960), The Effects of Mass Communication, New York: The Free Press.
8. McClure, Robert D. and Thomas W. Patter son (1974), “Television News and Political Advertising: The Impact of Exposure on Voter Beliefs,” Communication Research 1 (January), 3-31.
9. Palda, Kristian S. (1973), “The Marketing of Political Candidates: An Analysis of the 1966 and 1970 Quebec Elections,” Canadian Journal of Political Science 6 (December), 638-655.
10. Palda, Kristian S. (1975), “The Effect of Expenditure on Political Success,” Journal of Law and Economics 18 (December), 745-771.
11. Reid, Leonard N. and Lawrence C. Soley (1983), “Promotional Expenditures in High Involvement Elections: An Examination of the Voter Involvement Explanation,” Journal of Advertising 12 (2), 43-50.
12. Rothschild, Michael L. (1978), “Political Advertising: A Neglected Policy Issue in Marketing,” Journal of Marketing Research 15 (February), 58-71.
13. Siomkos, George and Avijit Ghosh (1986), “Asymmetries in the Effect of Campaign Expenditures on Voting Patterns,” in Advances in Consumer Research Vol. 16, Melanie Wallendorf and Paul Anderson, eds., Urbana, IL: Association for Consumer Research, 531-535.
14. Soley, Lawrence C. and Leonard N. Reid (1982), “Promotional Expenditures in U.S. Congressional Elections,” Journal of Marketing and Public Policy, 1, 147-155.
15. Swinyard, William and Kenneth A. Coney (1978), “Promotional Effects on a High- Versus Low-Involvement Electorate,” Journal of Consumer Research 5 (June), 41-48.
16. Weaver-Lariscy, Ruth Ann and Spencer E Tinkham (1987), “The Influence of Media Expenditures and Allocation Strategies in Congressional Advertising Campaigns,” Journal of Advertising 16 (3), 13-21.