Representing heterogeneity in consumer response models: 1996 Choice conference participants

Marketing Letters

Volumn 8, Issue 3, 1997, Pages 335-348

  Desarbo, Wayne S ^a   Ansari, Asim ^b   Chintagunta, Pradeep ^c   Himmelberg, Charles ^b   Jedidi, Kamel ^b   Johnson, Richard ^d   Kamakura, Wagner ^e   Lenk, Peter ^f   Srinivasan, Kannan ^g   Wedel, Michel ^h  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

^c UNIVERSITY OF CHICAGO   (United States)

^d Sawtooth Software ^*

^e UNIVERSITY OF PITTSBURGH   (United States)

^f UNIVERSITY OF MICHIGAN   (United States)

^g CARNEGIE MELLON UNIVERSITY   (United States)

^h UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3242768229     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007916714911     Document Type: Article

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