Consumer attitudes and response toward state-sponsored agricultural promotion: An evaluation of the jersey fresh program*

Journal of Extension

Volumn 37, Issue 3, 1999, Pages 64-73

  Govindasamy, Ramu ^a   Italia, John ^a   Thatch, Daymon ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3242766211     PISSN: 10775315     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (7)

1. Adelaja, A. O., Nayga, Jr., R. M., & Schilling, B. (1994) "Returns to the Jersey Fresh promotional program - An econometric analysis of the effects of promotion expenditures on agricultural cash receipts in New Jersey," Report submitted to the Division of Markets, Trenton, NJ New Jersey Department of Agriculture.
2. Govindasamy, R., Italia, J. & Thatch, D. (1999) "Consumer patronage of state-sponsored marketing programs: The case of Jersey Fresh," Southwestern Economic Review. 26(1).
3. Govindasamy, R., Italia, J., & Thatch, D. (1998a) "Consumer awareness of state-sponsored marketing programs: The case of Jersey Fresh," Journal of Food Distribution Research. 29(3), 7-15.
4. Govindasamy, R., Pingali, A., Italia, J., & Thatch, D. (1998b) "Consumer response to state-sponsored marketing programs: The case of Jersey Fresh," New Brunswick: New Jersey Agricultural Experiment Station, Rutgers University, [P-02137-2-98].
5. Maples & Ross, Inc., (1996) "Jersey Fresh Tracking Study." Trenton: New Jersey Department of Agriculture, Annual Report on Agricultural Statistics, 1991.
6. New Jersey Department of Agriculture, Trenton: Annual Report on Agricultural Statistics, 1986.
7. Patterson, P., Olofsson, H., Richards, T. & S. Sass, S. (1997) "Arizona Grown," NFAPP Newsletter, Archived at http://www.eas.asu.edu/ ~nfapp/ html/aug97.htm.