Sports sponsorship management: A multinational comparative study

Journal of Marketing Communications

Volumn 4, Issue 2, 1998, Pages 115-128

  Quester, Pascale G ^a   Farrelly, Francis ^b   Burton, Rick ^c  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b MONASH UNIVERSITY   (Australia)

^c UNIVERSITY OF OREGON   (United States)

Author keywords

Australia; Decision making; Management; Sports sponsorship; Usa

Indexed keywords

EID: 3242753323     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527269800000004     Document Type: Article

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