The "doublemint" factor: Issues and challenges in marketing nutrition and physical activity behaviors in one program

Social Marketing Quarterly

Volumn 8, Issue 4, 2002, Pages 40-52

  Fridinger, Fred ^a   Kirby, Susan ^b  

^a UNIVERSITY OF NORTH TEXAS HEALTH SCIENCE CENTER   (United States)

^b Kirby Marketing Solutions Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3242745293     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000309121     Document Type: Article

References (7)

1. ALCALAY, R., & BELL, R. A. (2001). Promoting nutrition and physical activity through social marketing: Current practices and recommendations. Prepared for the California Department of Health Services, Sacramento, CA.
2. CARROLL, A., CRAYPO, L., & SAMUELS, S. (2000). Evaluating nutrition and physical activity social marketing campaigns: A review of the literature for use in community campaigns. Samuels & Associates and the Center for Advanced Studies in Nutrition and Social Marketing, University of California, Davis, CA.
3. CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC). (2000). Healthy weight, physical activity, and nutrition: Focus group research with African American, Mexican American, and white youth: Executive summary. Atlanta, GA: Author.
4. FRIDINGER, F., KIRBY, S., HOWZE, E., HOLMES, W., LATHAM, B., & REMLEY, D. (1996). Nutrition and physical activity communications at the Centers for Disease Control and Prevention. Social Marketing Quarterly, 3(2), 14-15.
5. KERR, N. A., FRIDINGER, F., & VOLANSKY, M. (1999). PEP: The personal energy plan: A worksite approach to improving health through increased physical activity and healthy eating. Social Marketing Quarterly, 5(3), 113-116.
6. KOTLER, P., & ROBERTO, E. (1989). Social marketing: Strategies for changing public behavior. New York: The Free press.
7. MCCLAUGHLIN, J. A., & JORDAN, J. B. (1999). Logic models: A tool for telling your program's performance story. Evaluation and Program Planning, 22(1), 65-72.