Increasing margins by joining your customers

Journal of Consumer Marketing

Volumn 19, Issue 6, 2002, Pages 514-523

  Von Campenhausen, Claus ^a   Lübben, Hauke ^a  

^a ACCENTURE   (United States)

Author keywords

Customer orientation; Internet; Target marketing

Indexed keywords

EID: 3242699044     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210444887     Document Type: Review

References (6)

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2. Baker, W., Lin, E., Marn, M. and Zawada, C. (2001), "Getting prices right on the Web", McKinsey Quarterly, Vol. 2.
3. Financial Times (2001), 14 October.
4. McKenna, R. (1997), Real Time: Preparing for the Age of the Never Satisfied Customer, Harvard Business School Press, Boston, MA.
5. Shapiro, S. and Varian, H.R. (1998), Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, Boston, MA.
6. WEB.DE (2001), available at: www.web.de (accessed 4 July).