메뉴 건너뛰기




Volumn 33, Issue 1, 2006, Pages 126-142

Building down and dreaming up: Finding faith in a Mexican multilevel marketer

Author keywords

Emotional labor; Mexico; Multilevel marketing; Neoliberalism; Quasi religious organizations

Indexed keywords


EID: 32044466250     PISSN: 00940496     EISSN: None     Source Type: Journal    
DOI: 10.1525/ae.2006.33.1.126     Document Type: Article
Times cited : (34)

References (97)
  • 1
    • 32044455395 scopus 로고    scopus 로고
    • Omnilife alcanza ventas anuales de US$800 millones
    • October 27
    • Aguilar Garcia, Maria Luisa 2003 Omnilife alcanza ventas anuales de US$800 millones. El Economista, October 27.
    • (2003) El Economista
    • Aguilar Garcia, M.L.1
  • 2
    • 0038212584 scopus 로고
    • New York: Harper and Row
    • Ash, Mary Kay 1981 Mary Kay, New York: Harper and Row.
    • (1981) Mary Kay
    • Ash, M.K.1
  • 5
    • 32044453423 scopus 로고
    • The Mary Kay Way: The Feminization of a Corporate Discourse
    • Banks, Jane, and Patricia R. Zimmerman 1987 The Mary Kay Way: The Feminization of a Corporate Discourse. Journal of Communication Inquiry 11(1):85-99.
    • (1987) Journal of Communication Inquiry , vol.11 , Issue.1 , pp. 85-99
    • Banks, J.1    Zimmerman, P.R.2
  • 6
    • 0010094344 scopus 로고    scopus 로고
    • Multilevel Marketing and Antifraud Statutes: Legal Enterprises or Pyramid Schemes?
    • Barkacs, Craig B. 1997 Multilevel Marketing and Antifraud Statutes: Legal Enterprises or Pyramid Schemes? Academy of Marketing Science Journal 25(2):176-178.
    • (1997) Academy of Marketing Science Journal , vol.25 , Issue.2 , pp. 176-178
    • Barkacs, C.B.1
  • 7
    • 84984269587 scopus 로고
    • Negotiating Respectability in AmbiguousCommerce: Selling Sex Paraphernalia at Home Parties
    • Baumann, Eleen A. 1991 Negotiating Respectability in AmbiguousCommerce: Selling Sex Paraphernalia at Home Parties. Canadian Review of Sociology and Anthropology 28(3):377-392.
    • (1991) Canadian Review of Sociology and Anthropology , vol.28 , Issue.3 , pp. 377-392
    • Baumann, E.A.1
  • 9
    • 0346300252 scopus 로고    scopus 로고
    • Socialization in NetWork Marketing Organizations: Is It Cult Behavior?
    • Bhattacharya, Patralekha, and Krishna Kumar Mehta 2000 Socialization in NetWork Marketing Organizations: Is It Cult Behavior? Journal of Socio-Economics 29(4):361-375.
    • (2000) Journal of Socio-Economics , vol.29 , Issue.4 , pp. 361-375
    • Bhattacharya, P.1    Mehta, K.K.2
  • 11
    • 32044445386 scopus 로고    scopus 로고
    • Comparisons of Salespeople in Multilevel vs. Single Level Direct Selling Organizations
    • Brodie, Stewart, John Stanworth, and Thomas R. Wotruba 2002 Comparisons of Salespeople in Multilevel vs. Single Level Direct Selling Organizations. Journal of Personal Selling and Sales Management 22(2):67-76.
    • (2002) Journal of Personal Selling and Sales Management , vol.22 , Issue.2 , pp. 67-76
    • Brodie, S.1    Stanworth, J.2    Wotruba, T.R.3
  • 12
    • 32044468801 scopus 로고
    • Quasi-Religious Corporations: A New Integration of Religion and Capitalism?
    • Richard H. Roberts, ed. London: Routledge
    • Bromley, David G. 1995 Quasi-Religious Corporations: A New Integration of Religion and Capitalism? In Religion and the Transformations of Capitalism: Comparative Approaches Richard H. Roberts, ed. Pp. 135-160. London: Routledge.
    • (1995) Religion and the Transformations of Capitalism: Comparative Approaches , pp. 135-160
    • Bromley, D.G.1
  • 14
    • 32044443936 scopus 로고
    • Stanley's Party Gets Rough
    • George H. Brown, ed. New York: Henry Holt
    • Brown, George H. 1955 Stanley's Party Gets Rough. In Readings in Marketing from Fortune. George H. Brown, ed. Pp. 64-67. New York: Henry Holt.
    • (1955) Readings in Marketing from Fortune , pp. 64-67
    • Brown, G.H.1
  • 15
    • 32044469483 scopus 로고
    • High Pressure Consumerism at the Salesman's Door
    • July: 70-72
    • Burck, Gilbert 1972 High Pressure Consumerism at the Salesman's Door. Fortune, July: 70-72, 92-94.
    • (1972) Fortune , pp. 92-94
    • Burck, G.1
  • 18
    • 84898320185 scopus 로고    scopus 로고
    • All Religions Are Good in Tzintzuntzan: Evangelicals in Catholic Mexico
    • Austin: University of Texas Press
    • Cahn, Peter S. 2003 All Religions Are Good in Tzintzuntzan: Evangelicals in Catholic Mexico. Austin: University of Texas Press.
    • (2003)
    • Cahn, P.S.1
  • 19
    • 84937342476 scopus 로고    scopus 로고
    • Reenchantment of the Workplace: The Interplay of Religiosity and Rationality
    • Chan, Cheris Shun-ching 2001 Reenchantment of the Workplace: The Interplay of Religiosity and Rationality. Berkeley Journal of Sociology 45:42-70.
    • (2001) Berkeley Journal of Sociology , vol.45 , pp. 42-70
    • Chan, C.S.-C.1
  • 25
    • 0034372074 scopus 로고    scopus 로고
    • Millennial Capitalism: First Thoughts on a Second Coming
    • Comaroff, Jean, and John L. Comaroff 2000 Millennial Capitalism: First Thoughts on a Second Coming. Public Culture 2(2):291-343.
    • (2000) Public Culture , vol.2 , Issue.2 , pp. 291-343
    • Comaroff, J.1    Comaroff, J.L.2
  • 27
    • 32044471702 scopus 로고    scopus 로고
    • To Wong Foo, Thanks for the Tupperware
    • January
    • Cruger, Roberta 1996 To Wong Foo, Thanks for the Tupperware. Los Angeles Times, January 21: 6.
    • (1996) Los Angeles Times , vol.21 , pp. 6
    • Cruger, R.1
  • 29
    • 32044473362 scopus 로고    scopus 로고
    • What Is Direct Selling?
    • Direct Selling Association Electronic document, accessed September 19
    • Direct Selling Association 2002 What Is Direct Selling? Electronic document, http://www.dsa.org, accessed September 19.
    • (2002)
  • 31
    • 32044441290 scopus 로고
    • Perfuming the Amazon
    • Economist October
    • Economist 1994 Perfuming the Amazon. Economist, October 22: 74.
    • (1994) Economist , vol.22 , pp. 74
  • 32
    • 32044448349 scopus 로고    scopus 로고
    • Scents and Sensibility
    • Economist July
    • Economist 1996 Scents and Sensibility. Economist, July 13: 57-58.
    • (1996) Economist , vol.13 , pp. 57-58
  • 33
    • 32044456813 scopus 로고
    • Avon Ladies Sell Hut-to-Hut in Brazil Wilderness
    • October
    • Ellison, Katherine 1993 Avon Ladies Sell Hut-to-Hut in Brazil Wilderness. Chicago Tribune, October 3: 21.
    • (1993) Chicago Tribune , vol.3 , pp. 21
    • Ellison, K.1
  • 34
    • 32044434062 scopus 로고
    • Avon Calling Near the Amazon
    • October, U.S. News and World Report
    • Epstein, Jack 1993 Avon Calling Near the Amazon. U.S. News and World Report, October 25: 16-17.
    • (1993) , vol.25 , pp. 16-17
    • Epstein, J.1
  • 35
    • 32044455176 scopus 로고    scopus 로고
    • Las 500 empresas más importantes de México
    • Expansión June
    • Expansión 2004 Las 500 empresas más importantes de México. Expansión, June 23: 198.
    • (2004) Expansión , vol.23 , pp. 198
  • 36
    • 32044451617 scopus 로고    scopus 로고
    • The Amway Connection: How Transnational Ideas of Beauty and Money Affect Northern Thai Girls' Perceptions of Their Future Options
    • Sunaina Maira and Elisabeth Soep, eds. Philadelphia: University of Pennsylvania Press
    • Fadzillah, Ida 2005 The Amway Connection: How Transnational Ideas of Beauty and Money Affect Northern Thai Girls' Perceptions of Their Future Options. In Youthscapes: The Popular, the National, the Global. Sunaina Maira and Elisabeth Soep, eds. Pp. 85-102. Philadelphia: University of Pennsylvania Press.
    • (2005) Youthscapes: The Popular, the National, the Global , pp. 85-102
    • Fadzillah, I.1
  • 38
    • 0009084218 scopus 로고    scopus 로고
    • Selling Salvation: Strong Growth for Network-Sales Companies in China
    • January
    • Forney, Matt, and Bay Fang 1998 Selling Salvation: Strong Growth for Network-Sales Companies in China. Far Eastern Economic Review, January 8: 68-70.
    • (1998) Far Eastern Economic Review , vol.8 , pp. 68-70
    • Forney, M.1    Fang, B.2
  • 39
    • 0005626575 scopus 로고    scopus 로고
    • Creyentes y creencias en Guadalajara
    • Mexico City: Centro de Investigaciones y Estudios Superiores en Antropología Social
    • Fortuny Loret de Mola, Patricia 1999 Creyentes y creencias en Guadalajara. Mexico City: Centro de Investigaciones y Estudios Superiores en Antropología Social.
    • (1999)
    • de Fortuny, L.M.P.1
  • 40
    • 4243289326 scopus 로고    scopus 로고
    • Mexican Health Mogul Says Omnilife May Be the Answer
    • March
    • Friedland, Jonathan 1999 Mexican Health Mogul Says Omnilife May Be the Answer. Wall Street Journal, March 2: A1.
    • (1999) Wall Street Journal , vol.2
    • Friedland, J.1
  • 43
    • 36549089088 scopus 로고    scopus 로고
    • dir. 127 min. Newmarket Film Group. NewYork
    • Gibson, Mel, dir. 2004 The Passion of the Christ. 127 min. Newmarket Film Group. NewYork.
    • (2004) The Passion of the Christ
    • Gibson, M.1
  • 45
    • 84928833126 scopus 로고
    • An Expression of Cultural Change; Invisible Converts to Protestantism among Highland Guatemala Mayas
    • Goldin, Liliana R., and Brent Metz 1991 An Expression of Cultural Change; Invisible Converts to Protestantism among Highland Guatemala Mayas. Ethnology 30 (4):325-338.
    • (1991) Ethnology , vol.30 , Issue.4 , pp. 325-338
    • Goldin, L.R.1    Metz, B.2
  • 46
    • 84925907177 scopus 로고
    • A Case Study of Economic Distribution via Social Networks
    • Green, Justin J., and Joan D'Aiuto 1977 A Case Study of Economic Distribution via Social Networks. Human Organization 36(3):309-315.
    • (1977) Human Organization , vol.36 , Issue.3 , pp. 309-315
    • Green, J.J.1    D'Aiuto, J.2
  • 47
    • 84954642115 scopus 로고    scopus 로고
    • On the Margins of the Sacred
    • Thomas Robbins and Dick Anthony, eds. New Brunswick, NJ: Transaction
    • Greil, Arthur L., and David R. Rudy 1996 On the Margins of the Sacred. In In Gods We Trust: New Patterns of Religious Pluralism in America. Thomas Robbins and Dick Anthony, eds. Pp. 219-232. New Brunswick, NJ: Transaction.
    • (1996) In Gods We Trust: New Patterns of Religious Pluralism in America , pp. 219-232
    • Greil, A.L.1    Rudy, D.R.2
  • 48
    • 32044436153 scopus 로고    scopus 로고
    • Estrategias de motivación en redes de mercadeo en Guadalajara: Una mirada desde la sociología de la religión
    • Paper presented at the International Conference of the Center for Studies on New Religions, London, April 19
    • Gutiérrez Zuñiga, Cristina 2001 Estrategias de motivación en redes de mercadeo en Guadalajara: Una mirada desde la sociología de la religión. Paper presented at the International Conference of the Center for Studies on New Religions, London, April 19.
    • (2001)
    • Gutiérrez Zuñiga, C.1
  • 50
    • 84933495330 scopus 로고
    • Of Prophecy and Profits: A Study of the Amway Worldview
    • Ph.D. dissertation, Department of Sociology, Harvard University
    • Harris, David John 1992 Of Prophecy and Profits: A Study of the Amway Worldview. Ph.D. dissertation, Department of Sociology, Harvard University.
    • (1992)
    • Harris, D.J.1
  • 51
    • 32044433605 scopus 로고
    • Avon Is Calling, and It's a Jungle Out There
    • August
    • Harris, Ron 1994 Avon Is Calling, and It's a Jungle Out There. Los Angeles Times, August 29: A1.
    • (1994) Los Angeles Times , vol.29
    • Harris, R.1
  • 53
    • 32044461181 scopus 로고    scopus 로고
    • Is Tupperware Dated? Not in the Global Market
    • May
    • Hilsenrath, Jon E. 1996 Is Tupperware Dated? Not in the Global Market. New York Times, May 26: C3.
    • (1996) New York Times , vol.26
    • Hilsenrath, J.E.1
  • 55
    • 32044438758 scopus 로고    scopus 로고
    • Direct Sales Industry Grows in Mexico
    • InfoLatina Electronic document, accessed November 30
    • InfoLatina 2001 Direct Sales Industry Grows in Mexico. Electronic document, http://www.securities.com, accessed November 30.
    • (2001)
  • 56
    • 32044463677 scopus 로고    scopus 로고
    • Selling Selves: Meanings of the Market in the People's Republic of China
    • Ph.D. dissertation, Department of Anthropology, University of California, Santa Cruz
    • Jeffery, Lyn 2001 Selling Selves: Meanings of the Market in the People's Republic of China. Ph.D. dissertation, Department of Anthropology, University of California, Santa Cruz.
    • (2001)
    • Jeffery, L.1
  • 57
    • 32044437912 scopus 로고    scopus 로고
    • An Army of Underemployed Goes Door-to-Door in Brazil
    • February19: A1
    • Jordan, Miriam 2003 An Army of Underemployed Goes Door-to-Door in Brazil. Wall Street Journal, February19: A1.
    • (2003) Wall Street Journal
    • Jordan, M.1
  • 58
    • 32044449698 scopus 로고    scopus 로고
    • The Avon Army Is Primed to Start Calling but Hanoi Is Wary of Opening the Door
    • April
    • Kazmin, Amy 2004 The Avon Army Is Primed to Start Calling but Hanoi Is Wary of Opening the Door. Financial Times, April 5: 8.
    • (2004) Financial Times , vol.5 , pp. 8
    • Kazmin, A.1
  • 59
    • 0035610289 scopus 로고    scopus 로고
    • Marketing of Belief: Intertextual Construction of Network Marketers' Identities
    • Kong, Kenneth C. C. 2001 Marketing of Belief: Intertextual Construction of Network Marketers' Identities. Discourse and Society 12(4):473-504.
    • (2001) Discourse and Society , vol.12 , Issue.4 , pp. 473-504
    • Kong, K.C.C.1
  • 60
    • 32044435001 scopus 로고
    • Let a Thousand Lipsticks Bloom
    • May
    • Kristof, Nicholas 1992 Let a Thousand Lipsticks Bloom. New York Times, May 3: 12.
    • (1992) New York Times , vol.3 , pp. 12
    • Kristof, N.1
  • 61
    • 0011468239 scopus 로고    scopus 로고
    • The Body as a Contested Terrain for Labor Control: Cosmetics Retailers in Department Stores and Direct Selling
    • Rick Baldoz, Charles Koeber, and Philip Kraft, eds. Philadelphia: Temple University Press
    • Lan, Pei-Chia 2001 The Body as a Contested Terrain for Labor Control: Cosmetics Retailers in Department Stores and Direct Selling. In The Critical Study of Work: Labor, Technology, and Global Production. Rick Baldoz, Charles Koeber, and Philip Kraft, eds. Pp. 83-105. Philadelphia: Temple University Press.
    • (2001) The Critical Study of Work: Labor, Technology, and Global Production , pp. 83-105
    • Lan, P.-C.1
  • 63
    • 32044466338 scopus 로고    scopus 로고
    • The Enigmatic Empire of the Vitamin King of Mexico
    • May
    • Malkin, Elisabeth 2003 The Enigmatic Empire of the Vitamin King of Mexico. New York Times, May 6: W1.
    • (2003) New York Times , vol.6
    • Malkin, E.1
  • 66
    • 32044459147 scopus 로고    scopus 로고
    • Revolución en la empresa ylos negocios: Elmodelo Vergara
    • March
    • Mora Tavares, Guillermo 2003 Revolución en la empresa ylos negocios: Elmodelo Vergara. Época, March 31: 34-41.
    • (2003) Época , vol.31 , pp. 34-41
    • Mora Tavares, G.1
  • 67
    • 0034401286 scopus 로고    scopus 로고
    • Modernism's Media and the End of Mediumship? On the Aesthetic Economy of Transparency in Thailand
    • Morris, Rosalind C. 2000 Modernism's Media and the End of Mediumship? On the Aesthetic Economy of Transparency in Thailand. Public Culture 12:(2): 457-475.
    • (2000) Public Culture , vol.12 , Issue.2 , pp. 457-475
    • Morris, R.C.1
  • 68
    • 32044446330 scopus 로고    scopus 로고
    • Transnational Beauty Culture and Local Bodies: An Ethnographic Account of Consumption and Identityin Urban Greece
    • Ph.D. dissertation, Department of Anthropology, University of California, Irvine
    • Moutsatsos, Chrissy 2001 Transnational Beauty Culture and Local Bodies: An Ethnographic Account of Consumption and Identityin Urban Greece. Ph.D. dissertation, Department of Anthropology, University of California, Irvine.
    • (2001)
    • Moutsatsos, C.1
  • 71
    • 0007071350 scopus 로고    scopus 로고
    • Avon's New Calling: Selling Mattel's Barbie Doll in China
    • May
    • Parker-Pope, Tara, and Lisa Bannon 1997 Avon's New Calling: Selling Mattel's Barbie Doll in China. Wall Street Journal, May 1.
    • (1997) Wall Street Journal , pp. 1
    • Parker-Pope, T.1    Bannon, L.2
  • 72
    • 0038577716 scopus 로고
    • The Use of Religious Revival Techniques to Indoctrinate Personnel: The Home-Party Sales Organizations
    • Peven, Dorothy E. 1968 The Use of Religious Revival Techniques to Indoctrinate Personnel: The Home-Party Sales Organizations. Sociological Quarterly 9(1):97-106.
    • (1968) Sociological Quarterly , vol.9 , Issue.1 , pp. 97-106
    • Peven, D.E.1
  • 74
    • 0004093945 scopus 로고
    • The Happiest, Most Dissatisfied People on Earth: Ambivalence and Commitment among Amway Distributors
    • Ph.D. dissertation, Department of Psychology, University of Michigan
    • Pratt, Michael Gerard 1994 The Happiest, Most Dissatisfied People on Earth: Ambivalence and Commitment among Amway Distributors. Ph.D. dissertation, Department of Psychology, University of Michigan.
    • (1994)
    • Pratt, M.G.1
  • 75
    • 32044450132 scopus 로고
    • Avon sigue tocando puertas
    • February
    • Ramírez Tamayo, Zacarías 1995 Avon sigue tocando puertas. Expansión, February 1.
    • (1995) Expansión , pp. 1
    • Ramírez Tamayo, Z.1
  • 76
    • 32044452054 scopus 로고    scopus 로고
    • Grupo Omnilife, el milagro de la pirámide
    • March
    • Rico, Guadalupe 2001 Grupo Omnilife, el milagro de la pirámide. Expansión, March 7.
    • (2001) Expansión , pp. 7
    • Rico, G.1
  • 78
    • 0039560590 scopus 로고    scopus 로고
    • Flexible Accumulation, Youth Labor and Schooling in a Rural Community in Mexico
    • Rothstein, Frances A. 1996 Flexible Accumulation, Youth Labor and Schooling in a Rural Community in Mexico. Critique of Anthropology 16(4):361-379.
    • (1996) Critique of Anthropology , vol.16 , Issue.4 , pp. 361-379
    • Rothstein, F.A.1
  • 80
    • 32044431735 scopus 로고    scopus 로고
    • Everything a Happily Married Bible Belt Woman Always Wanted to Know about Sex but Was Afraid to Ask
    • July
    • Senior, Jennifer 2004 Everything a Happily Married Bible Belt Woman Always Wanted to Know about Sex but Was Afraid to Ask. New York Times Magazine, July 4: 32-37.
    • (2004) New York Times Magazine , vol.4 , pp. 32-37
    • Senior, J.1
  • 82
    • 25944479599 scopus 로고    scopus 로고
    • New Face of Russian Capitalism; Avon and Mary Kay Create Opportunities for Women
    • August
    • Stanley, Alessandra 1996 New Face of Russian Capitalism; Avon and Mary Kay Create Opportunities for Women. New York Times, August 14: D1.
    • (1996) New York Times , vol.14
    • Stanley, A.1
  • 86
    • 32044454294 scopus 로고    scopus 로고
    • A Russian Rights Crusader, Made by Mary Kay
    • April
    • Tavernise, Sabrina 2002 A Russian Rights Crusader, Made by Mary Kay. New York Times, April 20: A4.
    • (2002) New York Times , vol.20
    • Tavernise, S.1
  • 87
    • 32044444912 scopus 로고    scopus 로고
    • National Public Radio, May 29., Weekly Edition
    • Teicholz, Nina 1999 Avon Amazon. Weekly Edition. National Public Radio, May 29.
    • (1999) Avon Amazon
    • Teicholz, N.1
  • 88
    • 0036015268 scopus 로고    scopus 로고
    • Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes
    • Vander Nat, Peter J., and William W. Keep 2002 Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes. Journal of Public Policy and Marketing 21(1):139-152.
    • (2002) Journal of Public Policy Marketing , vol.21 , Issue.1 , pp. 139-152
    • Vander, N.P.J.1    Keep, W.W.2
  • 89
    • 84976114168 scopus 로고
    • Faith, Hope, and Caritas in the Land of the Pyramids: Romania, 1990 to 1994
    • Verdery, Katherine 1995 Faith, Hope, and Caritas in the Land of the Pyramids: Romania, 1990 to 1994. Comparative Studies in Society and History 37(4):625-669.
    • (1995) Comparative Studies in Society and History , vol.37 , Issue.4 , pp. 625-669
    • Verdery, K.1
  • 90
    • 32044435921 scopus 로고
    • Untitled summary of news related to direct-selling companies' foreign profits
    • Wall Street Journal June
    • Wall Street Journal 1959 Untitled summary of news related to direct-selling companies' foreign profits. Wall Street Journal, June 11: A1.
    • (1959) Wall Street Journal , vol.11
  • 91
    • 0033274122 scopus 로고    scopus 로고
    • The Empire of Direct Sales and the Making of Thai Entrepreneurs
    • Wilson, Ara 1999 The Empire of Direct Sales and the Making of Thai Entrepreneurs. Critique of Anthropology 19(4):401-422.
    • (1999) Critique of Anthropology , vol.19 , Issue.4 , pp. 401-422
    • Wilson, A.1
  • 97
    • 32044441711 scopus 로고    scopus 로고
    • The Art of Sockless Marketing
    • June
    • Zarembo, Alan 2001 The Art of Sockless Marketing. Newsweek, June 25: 66.
    • (2001) Newsweek , vol.25 , pp. 66
    • Zarembo, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.