Channel coordination and transaction cost: A game-theoretic analysis

Industrial Marketing Management

Volumn 35, Issue 2, 2006, Pages 178-190

  Chen, Miao Sheng ^a   Chang, Horng Jinh ^b   Huang, Chih Wen ^b   Liao, Chin Nung ^b  

^a NANHUA UNIVERSITY   (Taiwan)

^b TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Channel coordination; Distributor; Game theory; Transaction cost

Indexed keywords

EID: 32044453626     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.03.007     Document Type: Article

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