Outdoor advertising for business markets

Industrial Marketing Management

Volumn 35, Issue 2, 2006, Pages 236-247

  Lichtenthal, J David ^a   Yadav, Vivek ^a   Donthu, Naveen ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Business marketing; Industrial advertising; Integrated market communications; Outdoor advertising

Indexed keywords

EID: 32044441244     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.02.006     Document Type: Article

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