Framing political public relations: Measuring success of political communication strategies in Germany

Public Relations Review

Volumn 32, Issue 1, 2006, Pages 18-25

  Froehlich, Romy ^a   Rüdiger, Burkhard ^a  

^a UNIVERSITY OF MUNICH   (Germany)

Author keywords

Communication strategies; Framing; Political campaigning; Political communication; PR evaluation; PR influence; PR success

Indexed keywords

EID: 31844454469     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2005.10.003     Document Type: Article

References (26)

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