Societal ethics and legal system facing contemporary marketing strategies: An Australian insight

Journal of Business Economics and Management

Volumn 6, Issue 4, 2005, Pages 189-197

  Saee, John ^a,b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^b IESEG SCHOOL OF MANAGEMENT   (France)

Author keywords

Advertising; Business Ethics; Consumerism; Environment; Law; Promotions

Indexed keywords

EID: 31344481745     PISSN: 16111699     EISSN: 20294433     Source Type: Journal    
DOI: 10.1080/16111699.2005.9636108     Document Type: Article

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