The innovation high ground: Winning tomorrow's customers using sustainability-driven innovation

Strategic Direction

Volumn 22, Issue 1, 2006, Pages 35-37

[No Author Info available]

Author keywords

Customer requirements; Environmental management; Innovation; Social responsibility

Indexed keywords

EID: 31144442169     PISSN: 02580543     EISSN: None     Source Type: Journal    
DOI: 10.1108/02580540610635942     Document Type: Article

References (1)

1. The Study, entitled Innovation High Ground: How Leading Companies are Using Sustainability-Driven Innovation to Win Tomorrow's Customers, was undertaken by Arthur D. Little in collaboration with Hedstrom Associates. It is published by Arthur D. Little. www.adi.com