The lessons of history

Marketing Intelligence & Planning

Volumn 24, Issue 1, 2006, Pages 7-14

  Baker, Michael J ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

History; Marketing management; Research

Indexed keywords

EID: 31044435872     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610641525     Document Type: Article

References (8)

1. Baker, M.J. (1993), “Editorial”, Journal of Marketing Management, Vol. 9.2.
2. Carter, C.F. and Williams, B.R. (1959), “The characteristics of technically progressive firms”, Journal of Industrial Economics, March.
3. Hall, T. (1991), Bringing New Products to Market, Amacom, New York, NY.
4. Kerrington, F. (2005), “Evaluating the impact of an integrated supply chain on the process of marketing European feature films”, unpublished PhD dissertation, University of Hertfordshire.
5. Luecke, R. (1993), Scuttle Your Ships Before Advancing, Oxford University Press, Oxford.
6. Rostow, W.W. (1962), The Process of Economic Growth, 2nd ed., McGraw-Hill, New York, NY.
7. Webster, F. (1992), “The changing role of marketing in the corporation”, Journal of Marketing, Vol. 56.
8. Widout, R. and Whitting, C. (1967), English Proverbs Explained, Pan Books, London.