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Business Horizons

Volumn 24, Issue 6, 1981, Pages 51-61

The misuse of marketing: An American tragedy

(2) Bennett, Roger C a Cooper, Robert G a

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 30844439640 PISSN: 00076813 EISSN: None Source Type: Journal
DOI: 10.1016/0007-6813(81)90026-4 Document Type: Article

Times cited : (180)

References (8)

1
- 0002858147
- Managing Our Way to Economic Decline
- (1980) Harvard Business Review , pp. 67-77
- Hayes¹ Abernathy²

2
- 85069034694
- When it Comes to the Bottom Line on New Cars, Buyers' Yen for Imports is Hardly Surprising
- See
- (1980) The Wall Street Journal , pp. 32

3
- 85069019767
- Detroit's New Sales Pitch
- See
- (1980) Business Week , pp. 79

4
- 0002959828
- Beyond the Marketing Concept
- (1979) Business Horizons , pp. 76-83
- Bennett¹ Cooper²

5
- 85069026848
- National Strategy for Technological Innovation
- Washington, D.C.
- (1979) Report prepared for the U.S. Senate Committee on Commerce
- Mottur¹

6
- 0003758909
- Successful Industrial Innovations: A Study of Factors Underlying Innovation in Selected Firms
- NSF
- (1969) National Science Foundation , pp. 69-71
- Myers¹ Marquis²

7
- 84879417183
- Parts of this discussion based on:, Department of Industry, Trade and Commerce, Ottawa, and Design Council of Great Britain, London
- (1974) Design Awareness and Planned Creativity in Industry
- Archer¹

8
- 0003193192
- The Dimensions of Industrial New Product Success and Failure
- (1979) Journal of Marketing , pp. 93-103
- Cooper¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.