Understanding Need.States and their role in developing successful marketing strategies

International Journal of Market Research

Volumn 40, Issue 1, 1998, Pages 25-32

  Leith, Alison ^a   Riley, Nicky ^a  

^a Research Business International

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042991762     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078539804000103     Document Type: Article

References (5)

1. GORDON, W. (1994). Retailer brands. The value equation for success in the 90s. Proceedings of The Market Research Society Conference. March.
2. GORDON, W. (1994). Taking brand repertoires seriously. Journal of Brand Management. April.
3. GORDON, W & VALENTINE, V. (1996). Buying the brand at point of choice. Proceedings of The Market Research Society Conference. March.
4. TYRELL, B. (1994). The Henley Centre for Forecasting.
5. BARRY, B. (1997). Understanding Need.States and their role in developing successful marketing strategies. AQRP Trends Conference.