Measuring consumer sensitivity to corporate social performance across cultures: Which consumers care most?

Journal of Global Marketing

Volumn 11, Issue 1, 1997, Pages 29-48

  Zalka, Lori ^a   Downes, Meredith ^b   Paul, Karen ^a  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b ILLINOIS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042885679     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v11n01_03     Document Type: Article

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