Marketing myopia

Harvard Business Review

Volumn 82, Issue 7-8, 2004, Pages

  Levitt, Theodore ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CONSUMER; ECONOMIC ASPECT; HISTORY; INDUSTRY; MARKETING; METHODOLOGY; ORGANIZATION AND MANAGEMENT; RESEARCH; UNITED STATES;

CONSUMER SATISFACTION; ECONOMIC COMPETITION; HISTORY, 20TH CENTURY; INDUSTRY; MARKETING; RESEARCH; UNITED STATES;

EID: 3042858342     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (6)

1. Jacques Barzun, "Trains and the Mind of Man," Holiday, February 1960.
2. For more details, see M.M. Zimmerman, The Super Market: A Revolution in Distribution (McGraw-Hill, 1955).
3. Ibid., pp. 45-47.
4. John Kenneth Galbraith, The Affluent Society (Houghton Mifflin, 1958).
5. Henry Ford, My Life and Work (Doubleday, 1923).
6. Barzun, "Trains and the Mind of Man."