The influence of expanding media menus on audience content selection

Telematics and Informatics

Volumn 21, Issue 4, 2004, Pages 317-334

  Jeffres, Leo W ^a   Atkin, David J ^a   Neuendorf, Kimberly A ^a   Lin, Carolyn A ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

Internet; New Media technology; Utility theory

Indexed keywords

CABLE TELEVISION SYSTEMS; COMMUNICATION; DATA COMMUNICATION SYSTEMS; DIGITAL SIGNAL PROCESSING; ELECTRONIC COMMUNITIES; IMAGE PROCESSING; ONLINE SYSTEMS; PERSONAL COMPUTERS; SOCIAL ASPECTS; TELEGRAPH; TELEPHONE; UTILITY PROGRAMS; WORLD WIDE WEB;

INTERPERSONNEL COMMUNICATIONS; MEDIA MENUS; NEW MEDIA TECHNOLOGY; UTILITY THEORY;

INTERNET;

EID: 3042758900     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tele.2004.02.002     Document Type: Article

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