Using on-line retailing as a springboard for catalog marketing

Journal of Consumer Marketing

Volumn 21, Issue 2-3, 2004, Pages 221-225

  Duffy, Dennis L ^a  

^a Emergence   (United States)

Author keywords

Business formation; Electronic commerce; Internet; Retailing

Indexed keywords

EID: 3042636213     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410534768     Document Type: Review

References (0)