Developing a simple four-step marketing plan for extension programs

Journal of Extension

Volumn 39, Issue 2, 2001, Pages

  Nehiley, James M ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042554697     PISSN: 10775315     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (7)

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2. Entine, L., & Ziffern, A. (1980). Getting the word out. A handbook for planning a public information campaign. Wisconsin: University of Wisconsin-Extension.
3. McElreath, M. P. (1997). Managing systematic and ethical public relations campaigns (2nd ed.). New York: McGraw-Hill.
4. Roman, K. (1976). How to advertise. New York: St. Martin's Press
5. Seiden, H. (1990). Advertising pure and simple. New York: AMACOM
6. Simmons, R. E. (1990). Communication campaign management. New York: Longman.
7. Wimmer, R. D., & Dominick, J. R. (1994). Mass media research an introduction. (4th ed.). California: Wadsworth.