New product performance in emerging markets: Two cases from the Indian passenger car industry

International Journal of Automotive Technology and Management

Volumn 5, Issue 3, 2005, Pages 336-350

  Venugopal, R ^a  

^a Institute for Financial Management and Research   (India)

Author keywords

New product performance; PAL Peugeot; Resource based view; TELCO

Indexed keywords

MARKETING; PASSENGER CARS; PRODUCT DEVELOPMENT;

FOREIGN ENTRANTS; PREMIER AUTOMOBILES LIMITED (CO); PRODUCT POSITIONING;

AUTOMOTIVE INDUSTRY;

EID: 30344438844     PISSN: 14709511     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJATM.2005.008225     Document Type: Article

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